A concept Design of a helmet for cycling demonstrating industrial design abilities

Tainr

As Creative Director for Tainr, I shaped the brand's visual presentation and user experience from its inception. This involved developing a modern and intuitive product display strategy for their innovative smart refill kiosks, creating compelling renderings to visualize the customer journey, and providing comprehensive brand direction across all touchpoints. Tainr is revolutionizing the retail landscape by offering a sustainable and hygienic solution for refilling everyday goods, aiming to eliminate single-use plastic packaging while providing retailers with real-time inventory management and a seamless, modern shopping experience for environmentally conscious consumers.

(2020)

Growth in Engagement

Growth in Engagement

Compelling graphics and renderings vividly showcased Tainr's innovative refill technology, making its potential clear to investors. This visual clarity significantly boosted understanding and enthusiasm, driving traction in their funding campaigns.

70%
Growth in Engagement
$25,000
Project Budget
2
Team Members Involved

Tainr

Inspired by aerospace and lab aesthetics, Tainr's renderings showcase a clean, futuristic technology. Transparent materials reveal intricate, modular micro-robotics, while integrated infographics highlight key efficiencies. This visual approach aims to communicate advanced engineering and cutting-edge innovation.

Project
Design
Client
05
Production
(2024)
Live
https://gotainr.com/

The visual strategy behind these images was to demystify Tainr's innovative refill technology by offering transparent insights into its design and functionality. The exploded view serves to dissect the machine into its core components, clearly illustrating the modularity and the interconnectedness of the dispense system, interface, and storage. Simultaneously, showcasing the machine partially open, revealing the location and accessibility of the stored bins, directly communicates the ease of the removal and restocking process. This deliberate approach aims to build trust and understanding by highlighting the user-friendly engineering and the straightforward maintenance of the Tainr system

Working alongside the Tainr team was an incredibly rewarding experience. We had the exciting opportunity to shape the very beginnings of a truly innovative venture, fostering a strong creative and professional relationship that we believe will continue to support both our growth and theirs in the future.

Tainr

Camilo Giraldo — CEO
Your creative guidance was invaluable in building Tainr's brand from the ground up. Your designs consistently elevated our image and significantly contributed to our growth and funding success throughout our startup journey. A fantastic and impactful collaboration!
Services
Brand creative direction, Renderings, Graphic design, Pitch Design
Tools
Illustrator, Photoshop, Keyshot, Fiusion 360
Team
Laura Mayorga
Partners
Tainr
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