The Elevated Experience
The Elevated Experience
My approach to product design is deeply collaborative. We immerse ourselves in understanding the client's vision, needs, and target audience, ensuring that every design decision is strategically aligned. This close partnership, combined with our commitment to innovation and the principles of the circular economy, results in products that are not only aesthetically beautiful and commercially successful but also deliver a truly elevated experience for the end-user.
Product Design
My direct engagement across all stages – from initial branding concepts and CAD development to prototyping – is crucial to the design's success. This hands-on approach allows for immediate inspiration and iterative refinement. Through rapid brainstorming and on-the-spot sketching, I can quickly explore form factors and design directions, ensuring a cohesive and impactful final product.

The Repurpose for Kids tableware kit exemplifies our commitment to creating elevated experiences through thoughtful design and sustainable practices. By selecting recycled materials that are safe and appealing to toddlers, and by carefully considering the color palettes and forms, we aimed to transform a daily routine into an engaging and enjoyable experience for young users, while also contributing to the principles of the circular economy. My involvement spanned from material selection and form exploration through to the final design, allowing for iterative refinements to ensure both functionality and aesthetic appeal.


Venturing into diverse product categories, our commitment to the 'Elevated Experience' drives innovation across various needs. The NewWave sunscreen applicator embodies this through a sustainable design focused on user convenience and minimal environmental impact, with careful consideration given to materials and application mechanisms. Similarly, the POPCOM vending machine project aimed to redefine a common experience through thoughtful ergonomics and a distinctive form factor, requiring hands-on prototyping to validate spatial design and user interaction in high-traffic settings. Both projects demonstrate our dedication to creating products that are not only functional and innovative but also enhance the user's overall experience.




Our commitment to well-balanced product design extends across diverse scales and applications. The E Lighting project exemplifies this by harmonizing sustainable solar power with versatile functionality and appealing aesthetics, creating a lighting solution that is both responsible and user-friendly. Similarly, our collaboration on the Donzy Yachts line aimed to achieve a balance between respecting the brand's heritage and introducing modern innovation, resulting in yachts that offer a refined and functional experience within an elegant design.
"The team brought our vision to life in a way we never imagined. Their professionalism and expertise were truly impressive."
